Negotiation Guide
Opening Offer
$37,255
Fair Price
$38,755
Walk Away Above
$38,782
- • Recent buyers paid ~$431 above MSRP
- • Sitting 54 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$34,540
Est. Invoice$35,316
Holdback (est.)$776
MSRP (Sticker)$38,809
Asking Price$38,809
Markup$0
Est. Dealer Margin on This Car$4,269
Percentile55% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory411 vehicles
Avg Markup (All Models)$0
Avg Markup (RAV4)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup$0
Cheaper RAV4 SE AWD Inventory
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-$1,500$38,51418d
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Don Franklin Corbin ToyotaCorbin, KY
-$600$38,68913d
City ToyotaGreat Falls, MT
-$520$39,9986d
Baierl ToyotaRoute 19", PA
-$519$39,91944d
City ToyotaGreat Falls, MT
-$500$39,8746d
Don Franklin Corbin ToyotaCorbin, KY
-$500$38,91314d
Thornhill ToyotaChapmanville, WV
-$500$39,31914d