Deal Sheet: 2026 RAV4 SE AWD

Findlay Toyota · Henderson, NV · VIN: JTM6CRAV6TD331808

Negotiation Guide

Opening Offer

$39,070

Fair Price

$40,570

Walk Away Above

$40,354

• Recent buyers paid ~$431 above MSRP

Price Breakdown

Est. Dealer Cost$35,724

Est. Invoice$36,526

Holdback (est.)$803

MSRP (Sticker)$40,139

Dealer Add-Ons (DIA)+$1,595

Asking Price$42,233

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,509

Percentile93% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (RAV4)+$2,081

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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