This Is Already a Great Deal
Opening Offer
$38,469
Asking Price
$39,659
Max Price
$39,659
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,297
Est. Invoice$36,090
Holdback (est.)$793
MSRP (Sticker)$39,659
Asking Price$39,659
Markup$0
Est. Dealer Margin on This Car$4,362
Percentile55% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory562 vehicles
Avg Markup (All Models)-$1,473
Avg Markup (RAV4)-$17
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,515
Price History
Jul 16, 2026$40,899 → $39,659(-$1,240)
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