This Is Already a Great Deal
Opening Offer
$37,916
Asking Price
$39,089
Max Price
$39,089
- • Recent buyers paid ~$431 above MSRP
- • Asking price is already $231 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,611
Est. Invoice$35,389
Holdback (est.)$778
MSRP (Sticker)$38,889
Asking Price$39,089
Markup+$200
Est. Dealer Margin on This Car$4,478
Percentile65% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory473 vehicles
Avg Markup (All Models)-$294
Avg Markup (RAV4)-$197
% Below MSRP19%
Avg Days to Sell34 days
Avg Sold Markup-$218
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