Deal Sheet: 2026 RAV4 SE AWD

Kendall Toyota of Anchorage · Anchorage, AK · VIN: JTM6CRAV5TD329211

Negotiation Guide

Opening Offer

$39,622

Fair Price

$41,122

Walk Away Above

$41,043

• Recent buyers paid ~$431 above MSRP
• Sitting 40 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$36,458

Est. Invoice$37,277

Holdback (est.)$819

MSRP (Sticker)$40,964

Asking Price$41,263

Markup+$299

Est. Dealer Margin on This Car$4,805

Percentile69% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory493 vehicles

Avg Markup (All Models)+$889

Avg Markup (RAV4)+$299

% Below MSRP0%

Avg Days to Sell40 days

Avg Sold Markup+$695

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