Deal Sheet: 2026 RAV4 SE AWD

Baxter Toyota of Lincoln · Lincoln, NE · VIN: JTM6CRAV5TD323439

Negotiation Guide

Opening Offer

$37,044

Fair Price

$38,544

Walk Away Above

$38,677

• Recent buyers paid ~$431 above MSRP
• Sitting 67 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$34,540

Est. Invoice$35,316

Holdback (est.)$776

MSRP (Sticker)$38,809

Asking Price$38,809

Markup$0

Est. Dealer Margin on This Car$4,269

Percentile55% of inventory is priced lower

Days on Lot67 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$1,677

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,623

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