This Is Already a Great Deal
Opening Offer
$39,037
Asking Price
$40,244
Max Price
$40,244
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,817
Est. Invoice$36,622
Holdback (est.)$805
MSRP (Sticker)$40,244
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,244
Markup$0
Est. Dealer Margin on This Car$4,427
Percentile55% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (RAV4)+$385
% Below MSRP92%
Avg Days to Sell49 days
Avg Sold Markup-$932
Price History
Jul 10, 2026$41,592 → $40,244(-$1,348)
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