Deal Sheet: 2026 RAV4 SE AWD

Billion Toyota · Sioux Falls, SD · VIN: JTM6CRAV2TJ010656

Negotiation Guide

Opening Offer

$37,445

Fair Price

$38,945

Walk Away Above

$38,957

• Recent buyers paid ~$431 above MSRP
• Sitting 52 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$34,682

Est. Invoice$35,462

Holdback (est.)$779

MSRP (Sticker)$38,969

Asking Price$39,218

Markup+$249

Est. Dealer Margin on This Car$4,536

Percentile65% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2752

Avg Markup+$431

Median Markup$0

Best Deal-$1,961

Worst Deal+$6,080

% Sold Below MSRP57%

Avg Days to Sell24 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$299

Avg Markup (RAV4)+$626

% Below MSRP11%

Avg Days to Sell32 days

Avg Sold Markup+$78

Price History

Jun 10, 2026$38,969 → $39,218(+$249)

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