This Is Already a Great Deal
Opening Offer
$37,257
Asking Price
$38,409
Max Price
$38,409
- • Recent buyers paid ~$431 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,184
Est. Invoice$34,952
Holdback (est.)$768
MSRP (Sticker)$38,409
Asking Price$38,409
Markup$0
Est. Dealer Margin on This Car$4,225
Percentile55% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold2752
Avg Markup+$431
Median Markup$0
Best Deal-$1,961
Worst Deal+$6,080
% Sold Below MSRP57%
Avg Days to Sell24 days
Dealer Profile
Inventory236 vehicles
Avg Markup (All Models)-$903
Avg Markup (RAV4)-$14
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$844
Price History
Jul 9, 2026$38,808 → $38,409(-$399)
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