Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Toyota of Des Moines · Grimes, IA · VIN: JTEVB5BRXT5042476

Negotiation Guide

Opening Offer

$52,769

Fair Price

$54,269

Walk Away Above

$54,684

• Recent buyers paid ~$491 below MSRP
• Sitting 113 days (avg 70) — extra leverage

Price Breakdown

Est. Dealer Cost$49,038

Est. Invoice$50,140

Holdback (est.)$1,102

MSRP (Sticker)$55,099

Asking Price$55,279

Markup+$180

Est. Dealer Margin on This Car$6,241

Percentile69% of inventory is priced lower

Days on Lot113 days

What Others Paid (Last 30 Days)

Cars Sold163

Avg Markup-$491

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)-$81

Avg Markup (4Runner Hybrid)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$72

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