Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Rusty Drewing Toyota · Jefferson City, MO · VIN: JTEVB5BR9T5052593

Negotiation Guide

Opening Offer

$62,703

Fair Price

$64,203

Walk Away Above

$64,474

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$57,622

Est. Invoice$58,917

Holdback (est.)$1,295

MSRP (Sticker)$64,744

Asking Price$64,744

Markup$0

Est. Dealer Margin on This Car$7,122

Percentile72% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$569

Avg Markup (4Runner Hybrid)-$306

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$943

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