Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Heartland Toyota · Bremerton, WA · VIN: JTEVB5BR9T5052576

Negotiation Guide

Opening Offer

$63,253

Fair Price

$64,753

Walk Away Above

$65,024

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,112

Est. Invoice$59,418

Holdback (est.)$1,306

MSRP (Sticker)$65,294

Asking Price$64,994

Markup-$300

Est. Dealer Margin on This Car$6,882

Percentile28% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (4Runner Hybrid)-$919

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$622

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