Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Serra Toyota of Saginaw · Saginaw, MI · VIN: JTEVB5BR9T5051184

Negotiation Guide

Opening Offer

$55,978

Fair Price

$57,478

Walk Away Above

$57,723

• Recent buyers paid ~$491 below MSRP

Price Breakdown

Est. Dealer Cost$51,592

Est. Invoice$52,752

Holdback (est.)$1,159

MSRP (Sticker)$57,969

Asking Price$57,584

Markup-$385

Est. Dealer Margin on This Car$5,992

Percentile31% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold163

Avg Markup-$491

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)-$546

Avg Markup (4Runner Hybrid)-$1,077

% Below MSRP98%

Avg Days to Sell29 days

Avg Sold Markup-$427

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