Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

West Herr Toyota of Williamsville · Williamsville, NY · VIN: JTEVB5BR9T5044543

Negotiation Guide

Opening Offer

$54,836

Fair Price

$56,336

Walk Away Above

$56,572

• Recent buyers paid ~$473 below MSRP

Price Breakdown

Est. Dealer Cost$50,560

Est. Invoice$51,696

Holdback (est.)$1,136

MSRP (Sticker)$56,809

Asking Price$56,984

Markup+$175

Est. Dealer Margin on This Car$6,424

Percentile67% of inventory is priced lower

Days on Lot96 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup-$473

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP74%

Avg Days to Sell70 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$84

Avg Markup (4Runner Hybrid)+$58

% Below MSRP88%

Avg Days to Sell30 days

Avg Sold Markup+$27

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