Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR8T5048745

Negotiation Guide

Opening Offer

$63,202

Fair Price

$64,702

Walk Away Above

$64,967

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$58,056

Est. Invoice$59,361

Holdback (est.)$1,305

MSRP (Sticker)$65,232

Asking Price$65,232

Markup$0

Est. Dealer Margin on This Car$7,176

Percentile72% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner Hybrid)+$200

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$833

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