Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR8T5047885

Negotiation Guide

Opening Offer

$62,716

Fair Price

$64,216

Walk Away Above

$64,487

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$57,634

Est. Invoice$58,929

Holdback (est.)$1,295

MSRP (Sticker)$64,757

Asking Price$64,757

Markup$0

Est. Dealer Margin on This Car$7,123

Percentile72% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner Hybrid)+$200

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$819

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