Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Eastern Shore Toyota · Daphne, AL · VIN: JTEVB5BR8T5044713

Negotiation Guide

Opening Offer

$67,293

Fair Price

$68,793

Walk Away Above

$69,064

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$61,707

Est. Invoice$63,094

Holdback (est.)$1,387

MSRP (Sticker)$69,334

Asking Price$69,334

Markup$0

Est. Dealer Margin on This Car$7,627

Percentile72% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$2,280

Avg Markup (4Runner Hybrid)$0

% Below MSRP97%

Avg Days to Sell36 days

Avg Sold Markup-$1,271

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