Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Janzen Toyota · Stillwater, OK · VIN: JTEVB5BR8T5026373

Negotiation Guide

Opening Offer

$61,053

Fair Price

$62,553

Walk Away Above

$63,467

• Recent buyers paid ~$541 below MSRP
• Sitting 146 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$57,299

Est. Invoice$58,587

Holdback (est.)$1,288

MSRP (Sticker)$64,381

Dealer Add-Ons (DIA)+$1,499

Asking Price$64,381

Markup$0

Est. Dealer Margin on This Car$7,082

Percentile72% of inventory is priced lower

Days on Lot146 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (4Runner Hybrid)+$500

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$396

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