Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Smart Motors Toyota · Madison, WI · VIN: JTEVB5BR7T5053080

Negotiation Guide

Opening Offer

$63,934

Fair Price

$65,434

Walk Away Above

$65,699

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$58,708

Est. Invoice$60,027

Holdback (est.)$1,319

MSRP (Sticker)$65,964

Asking Price$65,964

Markup$0

Est. Dealer Margin on This Car$7,256

Percentile72% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$2,043

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,709

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