Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Victory Toyota Charleston · Charleston, WV · VIN: JTEVB5BR7T5052320

Negotiation Guide

Opening Offer

$62,054

Fair Price

$63,554

Walk Away Above

$63,819

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$57,035

Est. Invoice$58,316

Holdback (est.)$1,282

MSRP (Sticker)$64,084

Asking Price$64,084

Markup$0

Est. Dealer Margin on This Car$7,049

Percentile72% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$45

Avg Markup (4Runner Hybrid)-$11

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$86

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