Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Rusty Drewing Toyota · Jefferson City, MO · VIN: JTEVB5BR7T5048106

Negotiation Guide

Opening Offer

$61,665

Fair Price

$63,165

Walk Away Above

$63,430

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$56,689

Est. Invoice$57,962

Holdback (est.)$1,274

MSRP (Sticker)$63,695

Asking Price$63,695

Markup$0

Est. Dealer Margin on This Car$7,006

Percentile72% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$569

Avg Markup (4Runner Hybrid)-$306

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$940

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