Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Heyward Allen Toyota · Athens, GA · VIN: JTEVB5BR7T5044685

Negotiation Guide

Opening Offer

$63,929

Fair Price

$65,429

Walk Away Above

$65,694

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$58,704

Est. Invoice$60,023

Holdback (est.)$1,319

MSRP (Sticker)$65,959

Asking Price$65,959

Markup$0

Est. Dealer Margin on This Car$7,255

Percentile72% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)+$84

Avg Markup (4Runner Hybrid)$0

% Below MSRP88%

Avg Days to Sell40 days

Avg Sold Markup+$119

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