Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Smart Motors Toyota · Madison, WI · VIN: JTEVB5BR6T5054155

Negotiation Guide

Opening Offer

$64,028

Fair Price

$65,528

Walk Away Above

$65,799

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,801

Est. Invoice$60,123

Holdback (est.)$1,321

MSRP (Sticker)$66,069

Asking Price$66,069

Markup$0

Est. Dealer Margin on This Car$7,268

Percentile72% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$2,043

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,710

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