Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Wilson Toyota · Ames, IA · VIN: JTEVB5BR6T5053717

Negotiation Guide

Opening Offer

$62,293

Fair Price

$63,793

Walk Away Above

$64,064

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$57,257

Est. Invoice$58,544

Holdback (est.)$1,287

MSRP (Sticker)$64,334

Asking Price$64,514

Markup+$180

Est. Dealer Margin on This Car$7,257

Percentile77% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (4Runner Hybrid)-$548

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$33

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