Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Victory Toyota Barboursville · Barboursville, WV · VIN: JTEVB5BR6T5049229

Negotiation Guide

Opening Offer

$62,938

Fair Price

$64,438

Walk Away Above

$64,709

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$57,831

Est. Invoice$59,131

Holdback (est.)$1,300

MSRP (Sticker)$64,979

Asking Price$64,979

Markup$0

Est. Dealer Margin on This Car$7,148

Percentile72% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,300

Avg Markup (4Runner Hybrid)-$579

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup-$882

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