Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Mark McLarty Toyota · North Little Rock, AR · VIN: JTEVB5BR6T5046539

Negotiation Guide

Opening Offer

$67,798

Fair Price

$69,298

Walk Away Above

$69,559

• Recent buyers paid ~$522 below MSRP

Price Breakdown

Est. Dealer Cost$62,140

Est. Invoice$63,536

Holdback (est.)$1,396

MSRP (Sticker)$69,820

Asking Price$69,820

Markup$0

Est. Dealer Margin on This Car$7,680

Percentile61% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold396

Avg Markup-$522

Median Markup$0

Best Deal-$6,332

Worst Deal+$4,295

% Sold Below MSRP72%

Avg Days to Sell45 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$1,023

Avg Markup (4Runner Hybrid)-$2,505

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$952

Cheaper 4Runner Hybrid 4Runner Platinum FT4WD Inventory

Marysville ToyotaMarysville, WA

-$7,000$60,36422d

Gresham ToyotaGresham, OR

-$4,793$62,72671d

Findlay Toyota SpokaneSpokane, WA

-$4,738$64,34229d

Canobie Lake ToyotaSalem, NH

-$4,533$63,050114d

San Francisco ToyotaSan Francisco, CA

-$4,435$64,708127d

Conicelli Toyota of SpringfieldSpringfield, PA

-$4,425$63,11445d

Toyota of GladstoneGladstone, OR

-$4,380$63,13977d

Vic Vaughan Toyota of BoerneBoerne, TX

-$4,242$64,79112d

Brownsville ToyotaBrownsville, TX

-$4,241$64,79214d

Longo ToyotaEl Monte, CA

-$4,140$63,41499d