Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Toyota of Gladstone · Gladstone, OR · VIN: JTEVB5BR8T5044615

Negotiation Guide

Opening Offer

$65,442

Fair Price

$66,942

Walk Away Above

$67,231

• Recent buyers paid ~$577 below MSRP

Price Breakdown

Est. Dealer Cost$60,092

Est. Invoice$61,442

Holdback$1,350

MSRP (Sticker)$67,519

Asking Price$67,519

Markup$0

Dealer Margin on This Car$7,427

Percentile64% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup-$577

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP75%

Avg Days to Sell46 days

Dealer Profile

Inventory392 vehicles

Avg Markup (All Models)+$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup$0

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