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Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTEVB5BR5T5043888

Negotiation Guide

Opening Offer
$61,261
Fair Price
$62,761
Walk Away Above
$63,273
  • Recent buyers paid ~$645 below MSRP
  • Sitting 78 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$56,768
Est. Invoice$58,043
Holdback$1,276
MSRP (Sticker)$63,784
Asking Price$62,911
Markup-$873
Dealer Margin on This Car$6,143
Percentile25% of inventory is priced lower
Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold853
Avg Markup-$645
Median Markup$0
Best Deal-$7,977
Worst Deal+$10,880
% Sold Below MSRP77%
Avg Days to Sell49 days

Dealer Profile

Inventory131 vehicles
Avg Markup (All Models)-$1,531
Avg Markup (4Runner Hybrid)-$1,786
% Below MSRP99%
Avg Days to Sell34 days
Avg Sold Markup-$974