Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Wilde Toyota · West Allis, WI · VIN: JTEVB5BR5T130CS93

Negotiation Guide

Opening Offer

$63,184

Fair Price

$64,684

Walk Away Above

$64,949

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$58,040

Est. Invoice$59,345

Holdback (est.)$1,304

MSRP (Sticker)$65,214

Asking Price$65,214

Markup$0

Est. Dealer Margin on This Car$7,174

Percentile72% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$515

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$522

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