Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Dolan Toyota · Reno, NV · VIN: JTEVB5BR4T5051061

Negotiation Guide

Opening Offer

$63,763

Fair Price

$65,263

Walk Away Above

$65,534

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,566

Est. Invoice$59,882

Holdback (est.)$1,316

MSRP (Sticker)$65,804

Dealer Add-Ons (DIA)+$1,348

Asking Price$65,804

Markup$0

Est. Dealer Margin on This Car$7,238

Percentile72% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner Hybrid)+$342

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

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