Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Sparks Toyota · Myrtle Beach, SC · VIN: JTEVB5BR4T5050959

Negotiation Guide

Opening Offer

$56,407

Fair Price

$57,907

Walk Away Above

$58,079

• Recent buyers paid ~$343 below MSRP

Price Breakdown

Est. Dealer Cost$51,843

Est. Invoice$53,008

Holdback (est.)$1,165

MSRP (Sticker)$58,250

Dealer Add-Ons (DIA)+$1,295

Asking Price$59,594

Markup+$1,344

Markup includes $1,295 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,752

Percentile89% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold130

Avg Markup-$343

Median Markup$0

Best Deal-$5,232

Worst Deal+$18,180

% Sold Below MSRP72%

Avg Days to Sell79 days

Dealer Profile

Inventory373 vehicles

Avg Markup (All Models)+$1,344

Avg Markup (4Runner Hybrid)+$1,344

% Below MSRP0%

Avg Days to Sell46 days

Avg Sold Markup+$1,331

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