Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Serra Toyota of Decatur · Decatur, AL · VIN: JTEVB5BR4T5037483

Negotiation Guide

Opening Offer

$63,214

Fair Price

$64,714

Walk Away Above

$65,622

• Recent buyers paid ~$541 below MSRP
• Sitting 140 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$59,212

Est. Invoice$60,542

Holdback (est.)$1,331

MSRP (Sticker)$66,530

Asking Price$67,928

Markup+$1,398

Est. Dealer Margin on This Car$8,716

Percentile95% of inventory is priced lower

Days on Lot140 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)+$2,351

Avg Markup (4Runner Hybrid)+$1,398

% Below MSRP6%

Avg Days to Sell37 days

Avg Sold Markup+$995

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