Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVB5BR3T5052752

Negotiation Guide

Opening Offer

$62,603

Fair Price

$64,103

Walk Away Above

$64,374

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$57,533

Est. Invoice$58,826

Holdback (est.)$1,293

MSRP (Sticker)$64,644

Asking Price$64,824

Markup+$180

Est. Dealer Margin on This Car$7,291

Percentile77% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (4Runner Hybrid)-$871

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$754

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