Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVB5BR3T5052444

Negotiation Guide

Opening Offer

$62,947

Fair Price

$64,447

Walk Away Above

$64,716

• Recent buyers paid ~$539 below MSRP

Price Breakdown

Est. Dealer Cost$57,838

Est. Invoice$59,137

Holdback (est.)$1,300

MSRP (Sticker)$64,986

Asking Price$64,986

Markup$0

Est. Dealer Margin on This Car$7,148

Percentile72% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold759

Avg Markup-$539

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell49 days

Dealer Profile

Inventory342 vehicles

Avg Markup (All Models)-$941

Avg Markup (4Runner Hybrid)+$200

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$828

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