Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Sunny King Toyota · Anniston, AL · VIN: JTEVB5BR3T5052010

Negotiation Guide

Opening Offer

$63,888

Fair Price

$65,388

Walk Away Above

$65,659

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,677

Est. Invoice$59,995

Holdback (est.)$1,319

MSRP (Sticker)$65,929

Asking Price$65,929

Markup$0

Est. Dealer Margin on This Car$7,252

Percentile72% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$84

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup+$60

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