Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Victory Toyota Dyersburg · Dyersburg, TN · VIN: JTEVB5BR3T5044554

Negotiation Guide

Opening Offer

$63,403

Fair Price

$64,903

Walk Away Above

$65,174

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,245

Est. Invoice$59,554

Holdback (est.)$1,309

MSRP (Sticker)$65,444

Asking Price$65,444

Markup$0

Est. Dealer Margin on This Car$7,199

Percentile72% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory29 vehicles

Avg Markup (All Models)-$347

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$333

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