Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Mossy Toyota · San Diego, CA · VIN: JTEVB5BR3T5043551

Negotiation Guide

Opening Offer

$64,699

Fair Price

$66,199

Walk Away Above

$66,489

• Recent buyers paid ~$580 below MSRP

Price Breakdown

Est. Dealer Cost$59,433

Est. Invoice$60,769

Holdback$1,336

MSRP (Sticker)$66,779

Asking Price$66,279

Markup-$500

Dealer Margin on This Car$6,846

Percentile17% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold426

Avg Markup-$580

Median Markup$0

Best Deal-$11,822

Worst Deal+$4,295

% Sold Below MSRP73%

Avg Days to Sell46 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (4Runner Hybrid)-$500

% Below MSRP93%

Avg Days to Sell16 days

Avg Sold Markup-$660

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