Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Heiser Toyota · Milwaukee, WI · VIN: JTEVB5BR3T130CS75

Negotiation Guide

Opening Offer

$55,135

Fair Price

$56,635

Walk Away Above

$56,869

• Recent buyers paid ~$469 below MSRP

Price Breakdown

Est. Dealer Cost$50,823

Est. Invoice$51,965

Holdback (est.)$1,142

MSRP (Sticker)$57,104

Asking Price$57,104

Markup$0

Est. Dealer Margin on This Car$6,281

Percentile63% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$469

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$551

Avg Markup (4Runner Hybrid)-$862

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$402

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