Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: JTEVB5BR3T130BY68

This Is Already a Great Deal

Opening Offer

$61,987

Asking Price

$63,904

Max Price

$63,904

• Recent buyers paid ~$541 below MSRP
• Asking price is already $209 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$57,542

Est. Invoice$58,835

Holdback (est.)$1,293

MSRP (Sticker)$64,654

Asking Price$63,904

Markup-$750

Est. Dealer Margin on This Car$6,362

Percentile26% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$646

Avg Markup (4Runner Hybrid)-$83

% Below MSRP53%

Avg Days to Sell35 days

Avg Sold Markup-$324

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