Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Heiser Toyota · Milwaukee, WI · VIN: JTEVB5BR3T129CT32

Negotiation Guide

Opening Offer

$62,854

Fair Price

$64,354

Walk Away Above

$64,619

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$57,747

Est. Invoice$59,044

Holdback (est.)$1,298

MSRP (Sticker)$64,884

Asking Price$64,884

Markup$0

Est. Dealer Margin on This Car$7,137

Percentile72% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$551

Avg Markup (4Runner Hybrid)-$862

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$402

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