Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Parkersburg Toyota · Parkersburg, WV · VIN: JTEVB5BR2T5054024

Negotiation Guide

Opening Offer

$62,624

Fair Price

$64,124

Walk Away Above

$64,389

• Recent buyers paid ~$530 below MSRP

Price Breakdown

Est. Dealer Cost$57,542

Est. Invoice$58,835

Holdback (est.)$1,293

MSRP (Sticker)$64,654

Asking Price$65,229

Markup+$575

Est. Dealer Margin on This Car$7,687

Percentile87% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)+$575

Avg Markup (4Runner Hybrid)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$497

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