Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Pro PT4WD

Toyota of Terre Haute · Terre Haute, IN · VIN: JTEVB5BR2T5053276

Negotiation Guide

Opening Offer

$69,656

Fair Price

$71,156

Walk Away Above

$70,713

• Recent buyers paid ~$886 above MSRP

Price Breakdown

Est. Dealer Cost$62,540

Est. Invoice$63,946

Holdback (est.)$1,405

MSRP (Sticker)$70,270

Dealer Add-Ons (DIA)+$1,098

Asking Price$71,629

Markup+$1,359

Markup includes $1,098 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,089

Percentile85% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold451

Avg Markup+$886

Median Markup$0

Best Deal-$11,684

Worst Deal+$10,236

% Sold Below MSRP53%

Avg Days to Sell27 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)+$959

Avg Markup (4Runner Hybrid)+$1,359

% Below MSRP12%

Avg Days to Sell34 days

Avg Sold Markup+$744

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