Deal Sheet: 2026 4Runner Hybrid 4Runner Platinum FT4WD

Mark McLarty Toyota · North Little Rock, AR · VIN: JTEVB5BR2T5048174

Negotiation Guide

Opening Offer

$67,962

Fair Price

$69,462

Walk Away Above

$69,723

• Recent buyers paid ~$522 below MSRP

Price Breakdown

Est. Dealer Cost$62,286

Est. Invoice$63,685

Holdback (est.)$1,400

MSRP (Sticker)$69,984

Asking Price$69,984

Markup$0

Est. Dealer Margin on This Car$7,698

Percentile61% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold396

Avg Markup-$522

Median Markup$0

Best Deal-$6,332

Worst Deal+$4,295

% Sold Below MSRP72%

Avg Days to Sell45 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$1,023

Avg Markup (4Runner Hybrid)-$2,505

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$952

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