Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Victory Toyota Barboursville · Barboursville, WV · VIN: JTEVB5BR2T5046070

Negotiation Guide

Opening Offer

$62,600

Fair Price

$64,100

Walk Away Above

$64,547

• Recent buyers paid ~$530 below MSRP
• Sitting 75 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$57,846

Est. Invoice$59,145

Holdback (est.)$1,300

MSRP (Sticker)$64,995

Asking Price$64,995

Markup$0

Est. Dealer Margin on This Car$7,149

Percentile72% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,300

Avg Markup (4Runner Hybrid)-$579

% Below MSRP98%

Avg Days to Sell27 days

Avg Sold Markup-$879

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