Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Dolan Toyota · Reno, NV · VIN: JTEVB5BR2T5042763

Negotiation Guide

Opening Offer

$53,678

Fair Price

$55,178

Walk Away Above

$55,423

• Recent buyers paid ~$491 below MSRP

Price Breakdown

Est. Dealer Cost$49,545

Est. Invoice$50,659

Holdback (est.)$1,113

MSRP (Sticker)$55,669

Dealer Add-Ons (DIA)+$1,348

Asking Price$65,167

Markup+$9,498

Markup includes $1,348 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$15,622

Percentile100% of inventory is priced lower

Days on Lot105 days

What Others Paid (Last 30 Days)

Cars Sold163

Avg Markup-$491

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner Hybrid)+$342

% Below MSRP92%

Avg Days to Sell48 days

Avg Sold Markup-$952

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