Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Bill Penney Toyota · N.W.", AL · VIN: JTEVB5BR2T5042052

Negotiation Guide

Opening Offer

$63,018

Fair Price

$64,518

Walk Away Above

$65,130

• Recent buyers paid ~$541 below MSRP
• Sitting 98 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$58,511

Est. Invoice$59,826

Holdback (est.)$1,315

MSRP (Sticker)$65,743

Asking Price$66,743

Markup+$1,000

Est. Dealer Margin on This Car$8,232

Percentile93% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory85 vehicles

Avg Markup (All Models)-$173

Avg Markup (4Runner Hybrid)+$1,000

% Below MSRP41%

Avg Days to Sell36 days

Avg Sold Markup+$925

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