Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: JTEVB5BR2T5041578

Negotiation Guide

Opening Offer

$64,012

Fair Price

$65,512

Walk Away Above

$66,118

• Recent buyers paid ~$530 below MSRP
• Sitting 97 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$59,383

Est. Invoice$60,718

Holdback (est.)$1,334

MSRP (Sticker)$66,723

Asking Price$66,723

Markup$0

Est. Dealer Margin on This Car$7,340

Percentile72% of inventory is priced lower

Days on Lot97 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner Hybrid)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup+$19

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