Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Toyota of Jackson · Jackson, MS · VIN: JTEVB5BR1T5049977

Negotiation Guide

Opening Offer

$62,270

Fair Price

$63,770

Walk Away Above

$64,064

• Recent buyers paid ~$588 below MSRP

Price Breakdown

Est. Dealer Cost$57,279

Est. Invoice$58,566

Holdback (est.)$1,287

MSRP (Sticker)$64,358

Dealer Add-Ons (DIA)+$1,395

Asking Price$65,753

Markup+$1,395

Est. Dealer Margin on This Car$8,474

Percentile96% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold862

Avg Markup-$588

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP73%

Avg Days to Sell50 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$234

Avg Markup (4Runner Hybrid)+$1,395

% Below MSRP41%

Avg Days to Sell23 days

Avg Sold Markup+$593

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