Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: JTEVB5BR0T5053695

Negotiation Guide

Opening Offer

$63,338

Fair Price

$64,838

Walk Away Above

$65,109

• Recent buyers paid ~$541 below MSRP

Price Breakdown

Est. Dealer Cost$58,187

Est. Invoice$59,495

Holdback (est.)$1,308

MSRP (Sticker)$65,379

Asking Price$65,379

Markup$0

Est. Dealer Margin on This Car$7,192

Percentile72% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold786

Avg Markup-$541

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (4Runner Hybrid)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

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