Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

Berlin City Toyota of Portland · Portland, ME · VIN: JTEVB5BR0T5044303

Negotiation Guide

Opening Offer

$53,948

Fair Price

$55,448

Walk Away Above

$55,693

• Recent buyers paid ~$491 below MSRP

Price Breakdown

Est. Dealer Cost$49,786

Est. Invoice$50,904

Holdback (est.)$1,119

MSRP (Sticker)$55,939

Asking Price$65,748

Markup+$9,809

Est. Dealer Margin on This Car$15,962

Percentile100% of inventory is priced lower

Days on Lot98 days

What Others Paid (Last 30 Days)

Cars Sold163

Avg Markup-$491

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (4Runner Hybrid)+$3,052

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,618

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